Why Beautycounter vs. another brand of tinted moisturizer?
US beauty product safety standards are basically non-existent and all kinds of harmful ingredients are legal to use (including “fragrance” which can be a catchall for even more harmful ingredients that don’t have to be disclosed). Beautycounter abides by European standards which bans or restricts 1,400 chemicals (compared to 30 in the US) as well as other chemicals that Beautycounter considers to be questionable. View the “Never List” here.
Furthermore, each product goes through rigorous testing for heavy metal contamination from the manufacturing process. At the same time, they do this without compromising quality and several Hollywood A-listers wear Beauytcounter on the red carpet.